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About us

Founded by industry aficionado Natasha Dyson in 2015, the Chinese year of the sheep, Blonde Sheep Licensing is an independent international licensing consultancy. We work with brand owners and manufacturers alike, across all sectors of licensing, with the aim of increasing their licensing revenue.

Committed to brand development, we offer our clients a personal service and all projects are handled by senior executives ensuring clients have access to the best skills, expertise and contacts. We have a 360 degree approach to licensing and target both retailers and licensees alike.

We have a flexible approach so are able to really focus on clients needs and goals, whether that be long term or short term. We offer a full service agency programme or consultancy for set projects.

Blonde Sheep Licensing has excellent contacts throughout the world of retailing and licensing in the UK and internationally. We’re here to help you extend your brand, or find the perfect brand for your product.

Please get in touch for your personalised quote.

Contact us

Past and present brands licensed

Fashion and retail







Example services

Consultancy – available for short and long term projects

Full agency representation

Brand audits

Licensee solicitation, evaluation and negotiation

Retail development

Brand strategy

Licensee management

Trade PR

Consumer PR

Creative services solution

Approval tracking

Monthly and annual review

Why us?

Blonde Sheep Licensing is an international licensing consultancy

Dedicated to the licensing success of your brand

Passionate about building brands and finding the right product fit

Senior level involvement in all areas of licensing development

Target retailers and licensees to ensure maximum exposure of your brand/product.

Flexible working ethos

Boutique consultancy with international scope

The experience, capabilities and reach to monetise IP on a local level

Outstanding relationships with key decision makers at all levels of the industry

Our reputations and integrity are second to none

We are small enough to care and look after all our clients

Available immediately to capitalise on IP success and popularity

Our team

Natasha Dyson

Managing Director, Natasha Dyson has a wealth of licensing knowledge and experience. She has worked in the industry for over 15 years both agency and client side for large and small organisations – and with brand owners and manufacturers alike – across all sectors of licensing. Natasha has an impressive track record in working on major international and global brands, entertainment properties and with celebrities across adult, teen, tween and pre-school age groups for all product categories.

Natasha Dyson is based in London & Barcelona so the UK & EU are easily accessible. She has an extensive list of contacts and connections with licensors and agents.

Natasha previously worked for The Beanstalk Group (one of the world’s largest licensing agencies), 19 Entertainment, Chapman Entertainment, Coolabi and LiteBulb Licensing before setting up Blonde Sheep Licensing.

Roger Dyson

Industry veteran, Roger Dyson, is Chairman of Blonde Sheep Licensing. He brings a wealth of experience spanning 50 years in the toy industry. Managing successful toy companies and toy retailers has seen Roger buying and selling toys and acquiring licenses for some of the biggest brands in toys. In addition, Roger also advised on several industry boards, including the BTHA (British Toy & Hobby Association).

Roger was recently presented with the BTHA Lifetime Achievement Award for his contribution to the UK toy industry

Cassandra Sananes

Blonde Sheep Licensing has recruited Cassandra Sananes, Managing Director, Cassowary Public Relations, as its exclusive PR agent for its clients. Cassandra is a proficient, enthusiastic and tenacious PR professional with over 20 years’ industry experience in the United Kingdom and Australia. She has developed, presented and implemented communication strategies for leading television entertainment and licensed brands. Cassandra is extremely confident at creating, managing and executing both online and offline brand marketing campaigns. She is also a highly skilled writer with an ability to adapt to target audiences, as well as trade and consumer media alike. She has won TWO Chartered Institute of Public Relations Excellence Awards in the UK for generating strong consumer media coverage through news creation.


“We recently hired Natasha to complete a review of the Rubik’s licensing business and help us determine our licensing strategy moving forward. I found Natasha to be professional and thorough in her work and I was very happy with the project that was delivered. Natasha’s communication and approachable attitude throughout the project made it a pleasure to work with her. I’d have no problem in recommending Natasha to other companies or hiring her for any future licensing needs we might have at Rubik’s.

Michael Townend, CEO, Rubik's

“I have known Natasha for several years through the Toy Industry and have always found her both extremely approachable and likeable. Recently I have had the pleasure of working closely with Natasha on a project for Toymaster. With over 15 years experience in Licensing, Natasha is a true professional, shows great organisational skills, a competent communicator, has a fabulous knowledge of the sector and many valuable contacts in Licensing. I would have no hesitation in recommending her for future projects.

Will Abigail, Business Development Manager, Toymaster

Contact us

Please get in touch for your personalised quote.

UK Office
+44 7855 858711

Spanish Office
+34 675 325 108

Press Enquiries